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In these uncertain economic times everybody is
looking for ways to attract new customers.
NX.gen's Group Letters feature is a
relatively
inexpensive way to do some marketing directly
to your
current and/or previous renters. Take a
look at the
options in the Utilities/Group Letters
process and
decide which group you would like to send a
letter to.
Then, go to the Maintenance program, in the
Reports,
Letters section, and add a new Special Letter
for that
group.
You can select Business Accounts and write a
letter
that points out the cost of office space in
your area
compared with the cost of storage space at your
facility. Take the time to look up the cost
per square
foot of office space and compare it to your
storage
cost. Explain that money could be saved by
moving
old files, unused furniture, tradeshow displays,
anything that isn't used on a regular basis
to storage.
They may be able to reduce the size of their
office or,
at least, stop adding to it.
Send a coupon to all your customers saying
that if they
refer your store to someone who rents,
they'll both get
a discount. When you design the letter, you
can make
page two the coupon and print the customer's
name
and space number on it. Then, when the new
renter
brings it in, your customer gets the proper
credit.
Create a letter for previous renters and send
them a
coupon too. Tell them that, if they come
back and rent
with you again they will get half off the
first three
months, the first month free, whatever
discount you
think will do the job. You can add that
discount in the
Maintenance program and keep track of how many
renters you get from this promotion.
Of course, any announcement of store
improvements,
changes of hours, etc. can be easy with Group
Letters too.
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The temperature is starting to climb in our part of the country. It's nice to see some warm, sunny days. We'll trust that your weather is improving too and that our economy will soon follow.
![]() Ramona Taylor
Space Control Systems, Inc.
email:
rtaylor@spacecontrol.com
phone:
1-800-455-9055
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